5 Brands That Will Crush BFCM

Hii! Shaan from Alia here 👋🏼

Check out this awesome popup from the Graza team.

What a great way to stand out from the typical % off discount by giving 20.74% off.

5 brands that will crush BFCM

These 9-figure brands are leveraging some of the best popup tactics I’ve seen to explode their lists.

As BFCM approaches, their top of funnel they can market to continues to rapidly expand.

Every message, every release and every offer goes so much further with a strong pipeline of new leads coming in.

So here goes 👇🏼

P.s. feel free to steal some of these tactics, or contact our team to help you set them up asap (we’re almost fully booked).

The Creative Tactic ft. Milk Bar

All I can say is 🤤

It might seem obvious, but most brands don’t do this.

AB test your creatives now.

Going into BFCM, you should know which creatives capture attention at the highest clip.

Regardless of what offer you swap into your popup, you should have confidence you’re effectively turning eyeballs into leads.

Offer Segmenting ft. Tushy

This popup allows Tushy to learn about their customers, then serve them relevant offers based on their household size.

Genius.

Going into BFCM, they can easily segment customers based on # of bathrooms to optimize profit at every household size.

This question can be re-purposed for other brands in a number of ways. Here are a few examples that come to mind:

• How often do you use electrolytes?

• How many people are you shopping for?

• How often do you travel?

• How much money do you want to spend on a gift today?

The best brands are AB testing questions in their popups, along with the subsequent email offers to optimize profit growth.

Non-promotional growth ft. Nike Strength

Not every popup needs a discount.

Sometimes your margin targets & brand objectives lend better to other types of incentives. These can be giveaways, gifts with purchase, exclusive community access, and so much more.

Alia allows you to test different types of incentives on your store and decide what the best popup setup is for you.

We’re seeing lots of brands experiment with giveaways this year and the numbers have been quite impressive. We’ll share more in a future newsletter!

Gamified Popups ft. Caden Lane

We’ve come a long way from the old school spin-to-win popup.

Caden Lane demonstrates this by layering their branding on top of the classic spin popup elements.

We typically work with brands to AB test this popup type against others, along with the discounts & messaging.

Urgency ft. TOPICALS

This is one of my favorite features we’ve built into our popups.

Urgency.

As you click through the popup, the countdown timer will follow you around, ensuring you complete your popup submission in time to get your offer.

Let’s bring it all together

The perfect holiday strategy pulls together all of these elements to create a high converting popup that drives list and profit growth for your store.

Our 9-figure popup playbook is as follows:

• Test your creative

• Test your questions

• Test your offers

• Test your popup types

• Drive urgency

Want more BFCM sauce? Click here. Our resident popup genius (Cory) wrote an in-depth holiday popup guide you can forward to your retention team.

“I don’t have time for all this”

I know how overwhelming it can be to learn about amazing tactics, but not have enough time to execute ahead of BFCM.

The reality is… testing takes time.

But that’s where we come in.

My team and I at Alia have driven hundreds of millions of popup opt-ins. We’ve run thousands of AB tests. And we’ve worked with some of the biggest brands in the DTC space.

Let our team take the guesswork out of implementing a best-practice popup.

More likely than not, we’ve worked with dozens of brands similar to yours, and can provide you with a strong starting point for the holidays.

And once the holidays are over, we can sit down with you to create a solid testing roadmap for 2026.

Want to crush BFCM this year with better popups? Book a call with us (slots available this week). We’ll be shutting down to new customers before the holidays soon, so don’t wait!

Meme of the Week

Grow your business with best-in-class popups by working with Alia

There are two easy ways to get in touch:

1. Reply to this email - I read every single one

2. Book a free onboarding call with my team here

Let's crush BFCM together🤝

Until next time,
Shaan from Alia

p.s. shoutout to Fil from Bedford for sharing some of his email agency’s insights that went into this newsletter