Does popup creative matter?

GM! Shaan from Alia here 👋🏼 Two big updates! We moved into a new office and we just released an improved popup editor! If you haven’t already seen it, go check it out!

Popup Inspo of the Week: mindbodygreen (an Alia client!)

Two major takeaways:

1) If you're worried about margin with traditional discounts, test running cash-back offers instead using Fondue (by Postscript). Alia makes it super easy to A/B test this and see which is more profitable for your brand.

2) That small "You get 25% Back!" reminder is powerful. It reminds shoppers they have a discount and confirms the discount was actually applied.

Most sites make it hard to know if discounts are auto-applied. This tiny addition removes any uncertainty and improves the shopping experience. (the above Alia popup is live on their site!)

Guide: How to make designs that pop

A brand founder recently asked me:

"Is it really worth testing popup creative? Seems like a waste of time."

They'd already tested offers and questions. Now they wanted more list growth.

My answer?

"ABSOLUTELY YES."

We've run thousands of A/B tests for brands on Alia, and creative tests consistently shock clients with their impact.

With the right creative, I typically see opt-in rates jump 2-5%.

Here are my top 5 design approaches that win tests consistently:

(ps. feel free to forward this to your design team - they'll thank you)

The minimalist design

Sometimes less is way more.

Strip away all the distractions and go with pure text and maybe a light gradient background.

Best seller feature

Odds are your customers already recognize your best seller.

Flash it in your popup for instant recognition and to subliminally guide customers toward your star product.

Photo of human (or end user) using product

People buy from people.

The more authentic the image feels, the better it performs.

Photo of outcome/event product is in

Don't just show what your product is.

Show what your product DOES.

If you sell workout equipment, show a transformed physique, not just the dumbbells.

If you sell a condiment, show the mouth-watering dish it transforms.

Product testimonial

Share interesting stories from customers to grab people's attention.

It’s not too different from an ad

When you design a popup, think just like you would with an ad creative:

1. How do I get the person to stop and read it?

2. How do I do this while remaining on brand?

3. How do I complement the message with my creative?

I encourage you to AB test a version of each of the designs I shared against your current winner.

I guarantee you'll be shocked by the outcome.

A brand that’s crushing right now

We're almost halfway into March and the results Alia customers are sending us are nothing short of insane. Nothing gets our team more fired up than seeing our clients win.

Here's a case study I wrote up about Hostage Tape, getting 25% opt-in rates 🤯

2 New Partnerships 🎉

Paperboy Newsletter

Want to keep more customers coming back? You need more than just great popups.

That's why we're sponsoring Paperboy - a newsletter packed with practical retention strategies and tactics for email, SMS, segmentation, analytics and more.

It's created by a 10-year ecom vet who shares his learnings at Bedford, his retention agency for 7 & 8-figure brands.

Click here to subscribe to Paperboy.

The Boring Ecom Pod

If you're like me, you binge ecom podcasts constantly.

The Boring Ecom Pod tackles the important stuff others ignore (ops, finance, AI, etc.) and brings in expert guests who actually know what they're talking about.

Check out their most recent episode and subscribe: Spotify link | Apple link

Also, thanks to Nik Sharma for mentioning us on his recent Limited Supply pod!

Meme of the Week

btw I’ll also be speaking at an online webinar hosted by Replo on March 19th. Click here to sign up.

Ready to try Alia?

Got a store that needs popups that convert? There are two easy ways to get in touch with me:

1. Reply to this email - I read every single one

2. Book a free onboarding call with me here 

Let's get you those gains 🤝

Until next time,
Shaan from Alia

ps. a reminder to be kind to yourself.