How education can explode conversions

Yo! Shaan from Alia here. In case you missed it, we upgraded our teaser and education flow to be fully customizable in our editor, and you can now create your own SDK.

Alia Popup of the Week: Plunge

Pro tip: test mystery discounts against the existing popup discount on your store. Mystery discounts often win.

We’re doubling down on design

We just welcomed a super talented designer to our team to help fuel our mission of designing the best popups in ecommerce. Meet Svetlana!

Guide: Going beyond the opt-in

Alia recently helped Firebelly Tea (founded by Harley Finkelstein, the President of Shopify) grow orders by 42% in one month.

I know, sounds too good to be true. But I promise it isn’t.

I’ll share exactly how we did it below, and it’s not what you think.

The secret? Education.

Not just another discount popup. Not just another email grab.

We built a system that teaches customers about your product while they opt-in.

Think about it - your customer just landed on your site. They're interested, but they've got questions:

• Is this worth the price?

• What makes this different?

• Will this actually work for me?

Instead of hoping they dig through your FAQ, we serve answers right in the popup.

The best part? We incentivize customers to go through the journey.

We give them content about your brand, ask them to pick any FAQ questions they have in a multiple choice format, and so much more. All customizable directly in our editor.

It’s a win-win. Your customers save AND they learn more about your brand.

You can read the full case study we wrote on Firebelly Tea here.

Another great example of education fueling conversion is Masa. Here’s the visual flow of their educational popup journey:

Step 1: Capture Attention

Step 2: Capture Opt-In

Step 3: Sweeten the Deal with Education

Step 4: Educate

Step 5: Checkout.

It’s all doable directly in our popup editor in Alia.

Have questions about it? Reply to this email or book a free onboarding call with me here.

2 New Partnerships 🎉

We’re officially integrated with Black Crow AI and Abra!

Black Crow AI: Predictive AI powering custom storefronts, personalized cross-sells, timed popups, and so much more.

Abra: Automatically applies a discount to the storefront, enhancing the shopping experience and increasing the likelihood of conversion.

I’ll be sharing examples of our newest wins with these tools on LinkedIn and Twitter. Let’s get connected!

Alia Affiliates: They not like us!!!

Joseph, host of The Boring Ecom Podcast, hit the quarter century mark with his popup, getting opt-in up to 25.3% 🤯

Sam, CMO of The Cold Life, 3x’d his company’s popup on his very first Alia test. Can’t wait to see how far he takes this. Love the videos!

Meme of the Week

Ready to try Alia?

Got a store that needs popups that convert? There are two easy ways to get in touch with me:

1. Reply to this email - I read every single one

2. Book a free onboarding call with me here 

Let's get you those gains 🤝

Until next time,
Shaan from Alia

ps. need to show your boss real case studies to convince them to use Alia? We’ve got two new ones here and here.