This launch changes things...

DTC's most controversial popup, now on Alia

Shaan Arora
January 23, 2025

GM! Shaan from Alia here.

If you haven’t heard of Hostage Tape, check out their website. They put on a DTC funnel masterclass.

Y’all have been asking for this forever.

And we finally did it.

Spin to Win is officially in Beta!

The numbers so far are… insane. Some of our beta testers are already seeing 15%+ opt-in rates 🤯

I don’t have permission to share specific results yet, but I’ll include it in a future email.

Want early access? Reply to this email! Otherwise, stay tuned for the launch!

Listen up. I'm about to save you months of testing.

These are the EXACT tests we run first on every single managed client account:

1) Question-Based Popups

Add a quick question before asking for an email. Something like "What's your favorite scent?”

I routinely see this take brands from ~5% opt-in to 10%+

2) Mystery Discount Popups

Instead of showing a discount, reposition the offer as a mystery gift.

3) Popup Timing

Run tests on when your popup shows based on:

4) Design

In my experience, less = more conversion.

Test removing components, try different colors, and cycle your creatives.

5) Copy

Reposition your offer 4 different ways. Experiment with:

Go start testing!

These 5 tests alone have generated millions in revenue for our managed accounts.

Run them. Thank me later.

Brenden, an email agency owner using Alia, shared something crazy.

He uses two simple words to drive better opt-in rates for his clients consistently. Click here to read the full post.

Got a store that needs popups that convert? There are two easy ways to get in touch with me:

Let's get you those gains 🤝

Until next week,
Shaan from Alia